FACTUAL COLOURS

How can graphic design make complex information accessible? Factual Colours provides introductions to research through colour palettes. This example presents research on the human impact on the Earth's water cycle.

There is a gap in how information and data are conveyed today. Many are interested in new research but the findings are not sufficiently accessible for those who do not have advanced knowledge in the field. Therefore, I wanted to explore new methods to simplify and visualise information that makes it easier to read and to comprehend. The purpose of this project is to create reflection on how graphic design can make something more tangible and how colour can be a way to convey knowledge in a clear way.

by Sara Solén 2022